Why Champions Love Recessions!!

Here’s Why Champions Love Recessions!!

Champions Love Recessions. Champions that outmarket and outsell their competition during slow times emerge from the recession with increased marketshare and better long term profitability.

Studies in September 2008 by the Marketing Planning Institute, McGrawhill and Nielsen show that Marketing and Lead Generation Investments are more critical in gaining market share during the downturn rather than when business is good. A Mercer company study shows 802 of the top 1000 companies that cut cost on marketing during a downturn couldn’t turn profitable for 5 consecutive years after the recession. It is time for Companies and Champions to Double their Marketing efforts.

Here are the 3 things Champions do while others are losing and giving up

1) Marketing Champions attack the market place in a downturn. They Carefully spend more time telemarketing or online or email marketing for customer acquisition. During tough times, Marketing Champions deploy counter intutive strategies to Gain new customers and expand to global markets and expand market share. They Kick off new campaigns – They know Reducing Lead Generation is a sure shot way to ride your sales to the bottom of the totem pole..

2) This is the time to make the investment in Lead Generation and Growth while others are cutting effort. Multi channel marketing solutions including email and online promotions help bring superior ROI at reduced marketing expense. Invest in targeted industry specific projects to take products and services to market faster with the referrals from the same industry.

3) Customers have more time now than ever to talk to Sales Executives and Discuss long term propositions. Some of them might be planning initiatives to develop and launch new products and you could get through to them at the right starting point. Target customers of competitors. You can have your Top Sales Managers and Executive team involved in calling up your strategic clients.

Play Hardball, Be Relentless, Lot of Business is up for Grabs, Grab It!.
The Playing field is less crowded now. Many of the competitors take a Survival approach in a Recession. Champions should take the Thrival approach instead of succumbing to Recessionary Pressures..
Champions, Welcome the Recession & Get to work on Grabbing Market share now!!

Subhakar Rao Surapaneni - Sales and Marketing Pioneer, Subhakar Rao as the Philanthropist

Subhakar Rao Surapaneni Biography

Sales and Marketing Pioneer,Investor,Technology Champion, Philanthropist and Leadership Mentor

Subhakar Rao's career has mirrored his five main professional passions: Leadership mentoring, Sales & Marketing Education, Philanthropy, Technology and Entrepreneurial investments. In each, he has been uniquely successful in creating value whether measured in champions and leaders created(Sales &Marketing magazine called him "The Man Who pioneered Marketing Outsourcing industry using Technology"), inspired students and jobs created. From 1993, he supported numerous companies that created thousands of jobs. His philanthropy began in the 1990s and paralleled his business career. In 1995, he co-founded the Surapaneni Foundation centered around charitable activities and setting up Educational Institutions. He also heads SMEI, a Sales & Marketing -based think tank in India that works to improving global sales and marketing initiatives; and Champions Trust & Charitable Foundation along with the Surapaneni Educational Academy & Champions Lifelong Learning Society . He also heads up the Champions Capital Group, an entrepreneurial capital investment organization. A Top BITS, Pilani graduate in Computer science, Surapaneni completed his M.S. at the Wayne State University, USA & has numerous honorary certifications & degrees.

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Named one of the “100 Most Influential Global Sales & Marketing Technology Leaders” by Marketing Times, Subhakar Rao is inching towards celebrating two decades of driving global business change. It was in 1993, two years after Surapaneni began his Masters in Wayne State University that the entrepreneurial bug caught him. That was when he began a search for Technology and IT solutions that played a large a role in his life as his better-known innovations in sales & marketing outsourcing. Nearly 12 years after he began parallel careers in philanthropy and IT, Surapaneni started Champions Trust & Charitable Foundation, a think tank - or as some call it, an "action tank" - dedicated to accelerating funding for poor and their education. Based in Bangalore,India, evaluating the entire education process, engaging people, teachers and organizations, and proposing economic incentives and regulatory efficiencies to accelerate scientific discovery. Through broad range of charitable activities the focus is centered on kids, housing for the poor and senior citizens.

A decade earlier, Surapaneni founded the Surapaneni Educational Foundation that made investments and grants to create QIS College of Engineering and later expanded to other business college and schools. In 1998, Surapaneni formalized his previous education oriented philanthropy by co-founding the Surapaneni Educational Academy and in the next decade the Champions Lifelong Learning Society which has contributed to improving education. These institutions are also involved with and donating several hundred computers and helping numerous educational institutions including School, Engineering College & Bachelors Colleges. Now in its 10th year, the Foundation has worked closely with giving out to more than 100 schools and educational institutions. Over the past decade, he has supported extensive programs in such areas as physically challenged job creations, assistance to families of children in low income groups, youth programs and worldwide research on online communication techniques enabling a greener world. He established an acclaimed program, the Educator Awards, in 1999 and is now a serious recognition program after a decade operating in partnership with various schools. Dubbed the "Oscars of Teaching", it has awarded approximately to honor hundreds of teachers and principals.

Surapaneni is also founder of the widely respected SMEI, a non - profit, sales & marketing think tank in India that seeks to create a more educated responsible sales & marketing force, more thoughtful deal making, and improved job creation. SMEI research areas include global capital markets, regional and demographic studies, human capital and job creation, access to capital, intellectual property studies, and enhanced understanding of economic issues. Institute scholars have held dozens of major conferences and published hundreds of influential books, monographs and research reports. More than 10,000 thought leaders and decision makers from nearly 30 nations are now members of this global forum and the summit’s are attended by delegates from across the world.

He has been instrumental in bringing Numerous top trainers like Barry Trailer, Willis Turner, Lesley Everett, Harry Beckwith etc who have addressed sessions and supported initiatives involving bringing Stephen Covey, Michalengelo Celli, Neil Rackham, Brian Tracy etc attended by others.

As a Investor and Incubation champion, Surapaneni’s skills are in making organizations more efficient, dynamic and democratic by innovating a wide range of organic growth techniques previously unused by most companies. This financed much of the early growth of IT outsourcing and Marketing outsourcing industries. "Subhakar Rao is a formidable innovator and we'll all from the Outsourcing Industry will be in his debt for a long time following his footsteps regards setting up Global Business cost effectively."

"Mr. Surapaneni's contribution to the explosive economic growth experienced by the Marketing and Technology Outsourcing Industry in the past 18 years is one of the greatest achievements of modern global entrepreneurs."

His most important work was training and creating numerous Marketing and IT entrepreneurs who launched these ideas for building companies that became engines of marketing outsourcing industry. Based on his initiatives, Surapaneni was determined to focus, first, on cash flow rather than reported earnings; and second, to consider human capital part from India and across the world a part of the balance sheet. This was in a decade when Outsourcing was in its nascence stage and it was assumed by those who are biased that Indians are replacing American jobs.

In 1997, the US immigration/customs department charged him with visa paperwork/ reporting violations in a case that continues to engender controversy. He admitted conduct that resulted - during a brief period in his 18+ years in Outsourcing world – to plea on a single count of violation. Although such conduct had never before (or since) been prosecuted - a fact rarely mentioned in sensationalized web reports - he resolved the case without a trial to prevent further impact on his family. After paying $450,000, he resumed his philanthropic and entrepreneurial work and moved base to India as he no longer wanted to be part of unproductive litigation.

Surapaneni and his partners created what is today a major part of the structure of Marketing Technology Outsourcing firms based on their innovations in the 1990’s and early 2000’s. These innovations - now taken for granted and followed by numerous marketing outsourcing outfits - powered job growth in India and are now helping grow firms around the world.

Surapaneni graduated from St. Johns High School as topper in the CBSE Exams and a gold medal winner, A summa cum laude graduate of the Loyola College where again he topped the charts, He went on to pursue a B.E in Computer Science at the prestigious BITS, Pilani rated among the Top 5 Engineering institutes in India. He graduated ahead of the rest of his class and was the one chosen by BITS to send to USA for a Internship program. He also has a Masters Degree from Wayne State University, USA. He has received honorary certificates and degrees from business and marketing schools; he teaches frequently about leadership and marketing management issues; and is a widely sought after speaker.

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